We have partnered up with Saturn Berlin to create an event series targeting young Fifa-players in the region.
Over the span of 2 months we will host 3 events and a grand finale!
12th May Saturn Spandau
26th May Saturn Europa Center
4th June Saturn Alexander Platz
16th June Grand Finale – Kesselhaus, Kulturbrauerei
The finale will coincide with the Football World Championship live viewing event! First Fifa, then traditional sports Fifa!
We love this event series, not just because Saturn is a non-endemic brand entering esports, but also because we are
able to bring young people directly in or in front of the Saturn retail space, offer discounted and Fifa-related products,
while also bringing live-action with commentary as well. Many people from the surrounding shops will join, friends, family
and Fifa-enthusiasts.
We are going to have a lot of fun and it shows once again how competitive game can be integrated reliably and successfully with
local and international brands.